photo 2 января 2012
Ksénia Filatova


Event title
2nd International Conference on Communication, Cognition and Media: Political and Economic Discourse
Event dates
September 19—21, 2012
March 31, 2012
Catholic University of Portugal
Braga, Portugal

Plenary Speakers:

Mats Alvesson
Lund University, Sweden
Patrick Charaudeau
Universite Paris 13, CNRS, France
Jonathan Charteris-Black
University of the West of England, UK
Veronika Koller
Lancaster University, UK
Joao Cesar das Neves
Catholic University of Portugal
Ruth Wodak
Lancaster University, UK

Most phenomena in politics and economy are discourse social practices and conceptual perspectives about the world. Nearly all relevant topics and issues in current political science and economics have prominent discursive, cognitive and ideological dimensions. Political and economic power and domination as well as political and economic processes and structures are settled, legitimized and reproduced in political and economic discourse through the principles of conceptualization and experiential and environmental influences. Politics and economics are not confined to their leading actors, namely politicians, economists and business men, as they also include the public, people and citizens. Therefore politics and economics are two of the main areas of communication within the public sphere as well as within the global public sphere in contemporary world. The current financial world crisis and its devastating political, economic and social effects not only justify a growing interest about the political and economic discourse, but they also provide evidence for the interplay between politics and economy as well as the increasing domination of economy over politics and political discourse.

Research into political and economic discourse has been developed by Critical Discourse Analysis within a linguistics framework, since the late seventies, and also by Communication and Media Studies. Social sciences remain as the only and dominant framework. In the past two decades, the development of cognitive sciences, especially cognitive linguistics, cognitive psychology and neurosciences have been offering new and promising pathways for the critical and communicative study of political and economic discourse. They have also provided meaningful ideas in political science and economics. The cognitive perspective fosters the identification of the cognitive mechanisms and processes of political and economic conceptualization, relating them to the social practices and social and discursive structures. In this way, the cognitive approach provides a better understanding of the psychological and linguistic strategies for persuasion, argumentation and manipulation within political and economic communication.

Cognitive linguistics provides evidence of the cognitive and communicative power of conceptual metaphor and metonymy, mental spaces and conceptual blending, embodied image schemas, construal operations, cognitive frames and cultural cognitive models within political and economic discourse, as well as their bodily experiential motivations and ideological functions. For instance, metaphors of competition, war, disease, and those based on containment and path image schemas are principle organizers, both in political and in economic discourse and they serve influential covert and overt ideologies. Moreover, cognitive psychology and neurosciences have shown that emotion programs facilitate decision making processes, cheater-detection programs protect individuals against the risks of exploitation and that mirror neurons give rise to situated, synergetic and social cognition. Together with other psychological and neurological processes, these are determinant as far as manipulative political and economic discursive practices are concerned.

See also:

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